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Hybrid multicriteria technique for international markets selection based on the analytic hierarchy process
(Universidade Presbiteriana Mackenzie, 2022)
Purpose: To present a rigorous technique for merchandise companies
that are internationalizing and pursuit the best options of export markets
to direct their products.
Originality/value: The literature suggests that ...
Aplicación de un método multicriterio en la enseñanza de la investigación de mercados internacionales
(Centro de Información Tecnológica, 2020)
El estudio presenta la aplicación de una metodología que busca facilitar la enseñanza sobre la selección de
mercados internacionales, enfocada en la internacionalización de empresas. Se analiza la literatura existente
que ...
A Bibliometric Approach to the Publications in the Field of International Business in the Scopus Database
(IBIMA Publishing, 2020)
This article carries out a bibliometric characterization of research in the field of
international business, manifested in the academic literature that is indexed in the Scopus
database, as is the case of scientific ...